The Diamond Press | Diamond Industry

Pressing Matters: A Diamond Is Forever, Repositioned

Five Forces That Shaped the Diamond Market in 2025

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The Diamond industry Will Shrink to Survive

10 Predictions for the Diamond Industry in 2026

Diamond Market Recovery or Continued Pressure?

Tough Love for Botswana

News In Brief

Petra Diamonds recovered a 41.82-carat Type IIb blue diamond at its Cullinan mine…

US retail sales rose 3.5% year on year in December, according to the National Retail Federation Retail Monitor, as consumers continued to prioritize holiday spending...

Angola’s rough diamond sales rose 21% to $1.8 billion in 2025, according to state diamond marketer Sodiam…

Pandora reported a 1% year-on-year decline in revenue to DKK 11.9 billion ($1.85 billion), citing weak consumer sentiment in the US…

US independent jewelers recorded a 5% year-on-year increase in gross sales in December, according to Edge Retail Academy...

Data provider Tenoris said finished jewelry sales increased 7.5% in 2025, with average spending on diamond jewelry up 10% to $2,739...

The Diamond Council of America, an education-focused nonprofit serving the jewelry trade, has named a new board of directors…

US consumers spent a record $257.8 billion online between November 1 and December 31, according to Adobe Analytics...

Titan Company reported group sales rose 40% year on year in the fiscal third quarter...

Polished diamond prices extended their decline in December, capping a weak year for the sector...

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Spotlight

10 Predictions for the Diamond Industry in 2026

The diamond market enters 2026 in a state of flux after three punishing years from 2023 to 2025, with sustained pressure across mining, manufacturing, and retail. It does not take a futurist to see that many of the forces behind the downturn remain firmly in place. The question now is how those dynamics evolve as the industry searches for greater stability. To open the year, The Diamond Press sets out 10 developments and themes that are set to define the diamond trade in

Tough Love for Botswana

At last, someone has advised the Botswana government not to raise its stake in De Beers. As Anglo American prepares to divest from its 85% share in the diamond company, Botswana has signaled its interest in buying some or all of that stake, adding to the 15% it already owns. Until now, it seems that most of those with the president’s ear have entertained the notion that increasing the government’s stake in De Beers is a good idea. Yet Botswana is heading for its third str

Diamond Trade on Notice as Russian Sanctions May Ease

The diamond industry must brace itself for another shakeup as restrictions on Russian supply may be lifted sooner than anticipated. Alrosa’s reintroduction to the market should now be considered an imminent possibility, after President Trump presented a 28-point draft proposal in Kyiv to end Russia’s war in Ukraine. The plan, developed with Moscow’s input, maps out phased and selective sanction relief, a path for Russia to rejoin the G8, and broader US-Russia economic coope

Diamond Marketing Requires Urgency

The Natural Diamond Council (NDC) is close to receiving the funds pledged under the Luanda Accord signed in July. Two separate commitments came out of that meeting in the Angolan capital. The first was a structural one, with signatories agreeing to establish a mechanism that allocates 1% of rough-diamond sales to the NDC. The aim is to support the council’s budget from next year (2026) onward, and create a more stable way for the industry to fund consumer-facing marketing f

The Diamond Trade Has a Stake in De Beers' Sale

What does the diamond industry want, or expect, from the new owners of De Beers, whoever they turn out to be? Should we expect a...

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Pressing Matters

A Diamond Is Forever, Repositioned

Did you watch the Golden Globes last night? Well, neither did I. What I did get was a press release from “A Diamond Is Forever” about the natural diamond jewelry highlights on the red carpet. I know, right. Who or what is A Diamond Is Forever to be sending me press releases? Isn’t that a slogan, the line that capped off some of De Beers’ most nostalgic marketing campaigns? You may or may not have noticed the subtle introduction of the A Diamond Is Forever Instagram acco

One Year Anniversary

In any business, it’s important to recognize milestones, not necessarily as a reason to celebrate one’s accomplishments, but to take stock and reset the benchmarks from which to build. This week marks one year since I launched The Diamond Press. The objective today is the same as it was then: to build a community around clear, insightful analysis of the diamond industry. Looking back, the first year comes with mixed feelings. The community has grown steadily. Traffic to T

Curious About Diamonds

While scrolling through my Instagram feed, I was ambushed by an annoyingly upbeat song that opens with the line, “I’m curious how miners find diamonds.” My first instinct was to ask what, in the name of Chanukah and Christmas, I was listening to. Still, the subject matter forced me to sit through it. The monotonous tune, which the account learningwithlyrics seems to use across its educational videos, paired with what looked like an AI-generated visual, cheerfully walked th

Make Diamonds Sexy Again

Last week’s inaugural episode of Diamond Debates sparked a lively online discussion about the industry’s relationship with today’s consumer. As much as I tried to steer the conversation away from synthetics, the reality is unavoidable. Gen-Z, along with other consumer cohorts, is attracted to the more affordable alternative at its disposal. Overshadowing the discussion, was the disclosure by Signet Jewelers in its recent earnings call, that lab-grown diamonds accounted for

The Conflict Divide

By now we’ve accepted that the Kimberley Process plenary will be remembered more for what it failed to achieve than for anything it managed to do, despite the high hopes going into the Dubai meeting. Chief among those hopes was the expansion of the conflict-diamond definition, which didn’t pass. My understanding is that the debate narrowed to two versions that differed on one key point, whether to include state actors funded by diamond sales for acts of aggression. In the c

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The Diamond Industry Will Shrink to Survive